Freeware – Sword and Board Against False Advertising

Last time we took a quick glimpse at the importance of freeware and demo software Word-of-Mouth-freewareapplications and how they could serve a company as well as the user if they were brought back into focus. To further this point, we are going to look at some other practical applications of free trial software. To do this, we are going to take an in depth look at the advantages of a hands-on experience and what it can prevent.

Trial version software can either support or combat two things: product advertisement and word-of-mouth.

Advertisement, while not necessarily false, is something designed by the manufacturer with the purpose to convince the client to purchase a certain product. It may, and in most cases is, generally sincere, but it always shows the good side of a product and never even gets anywhere close to any of its problems.  And when the competition throws around slogans like “the very best,” or “incredible” complete honesty doesn’t really seem like the best policy anymore. Continue reading