Freeware – Sword and Board Against False Advertising

Last time we took a quick glimpse at the importance of freeware and demo software Word-of-Mouth-freewareapplications and how they could serve a company as well as the user if they were brought back into focus. To further this point, we are going to look at some other practical applications of free trial software. To do this, we are going to take an in depth look at the advantages of a hands-on experience and what it can prevent.

Trial version software can either support or combat two things: product advertisement and word-of-mouth.

Advertisement, while not necessarily false, is something designed by the manufacturer with the purpose to convince the client to purchase a certain product. It may, and in most cases is, generally sincere, but it always shows the good side of a product and never even gets anywhere close to any of its problems.  And when the competition throws around slogans like “the very best,” or “incredible” complete honesty doesn’t really seem like the best policy anymore. Continue reading

What Software Is Really Running on Your Office Computers? Uninformed Piracy

In the Age of Computers, clandestine software is one of the biggest risks for a company.

The software we are talking about is not a virus that breaches your network defenses and quietly infiltrates your office computers. A far greater problem is the involuntary inside job – careless piracy.

The reasons can vary and are numerous, but the reality is that some employees install or store pirated software on office computers. This can be caused by management offering inadequate resources, independent employee activities or simply personal quirks (the company has a license purchase for Adobe’s Photoshop but I’m used to using Corel’s Painter.) And while this kind of copyright infringement doesn’t sound like it should concern the company, it most definitely does. Continue reading