Freeware – Sword and Board Against False Advertising

Last time we took a quick glimpse at the importance of freeware and demo software Word-of-Mouth-freewareapplications and how they could serve a company as well as the user if they were brought back into focus. To further this point, we are going to look at some other practical applications of free trial software. To do this, we are going to take an in depth look at the advantages of a hands-on experience and what it can prevent.

Trial version software can either support or combat two things: product advertisement and word-of-mouth.

Advertisement, while not necessarily false, is something designed by the manufacturer with the purpose to convince the client to purchase a certain product. It may, and in most cases is, generally sincere, but it always shows the good side of a product and never even gets anywhere close to any of its problems.  And when the competition throws around slogans like “the very best,” or “incredible” complete honesty doesn’t really seem like the best policy anymore. Continue reading

A Cry for Freeware

Freeware and demos still matterFreeware, trial versions and demo software applications have gotten an incredibly bad reputation over the last decade or so. What once started as a mechanic meant to help, above all others, the user, was twisted and deformed by aggressive marketers in an instrument of propaganda and into an advertising machine. Filled with brand-exposure strategies, like traps and hidden (or at the very least less-than-obvious) components and side features, like browser taskbars, homepage modifications, desktop web-link shortcuts and other forms of invasive and intrusive behavior has made people very suspicious of this software category. Free demonstrations applications have also been used by hackers as a medium to distribute malware and computer viruses, which only contributed to their bad reputation.

Unfortunately, this has made users give free demos a wide berth and steer clear from them.

Today’s mercantile, competitive market has also promoted a very linear train of thought: if it’s cheap, it lacks quality. Filled with cynicism, we’ve also concluded that if something is free, than it’s a trap. I mean, there has to be a hidden catch somewhere, right? Nothing in life is free. Everyone pays the ferryman, one way or another. Continue reading